In a downturn, what do Executive Coaches do?

In a rather remarkable piece in yesterday’s Telegraph, clearly taken straight from a PR person’s outpouring, the Chief Executive of Penna tries touting for investors in his firm by claiming that in good times, a coach coaches, whereas in bad times, they become outplacement consultants.

It’s worth a read simply for the naivety of the argument and its blatant cry for help – CLICK HERE.

But there’s two serious questions that would be worth us all asking ourselves here. If and when this much bandied ‘downturn’ does happen:

  • what will happen to the executive coaching and leadership development market, and…
  • what will those of us who are practitioners within it find to do?
  • Best wishes

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