Insights on business from American Express

Exceptional companies are based on four basic pillars – obsession with customers, empowerment of employees, inspirational leadership and extraordinary levels of innovation. American Express have recently been focusing on their customer service activities and have produced a smattering of videos on the subject, but they highlight how these things all overlap. You might find them interesting:

The leadership balance
Why we need to look harder at our promotional messages
The value (or otherwise) of social networking to business
The importance of DECENCY

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