University of Oxford – Advanced Coaching Course – Autumn 2015

Key facts

Type Weekly Classes
Location Oxford & Reading
Address Ewert House, Ewert Place, Oxford, OX2 7DD


London Road Campus, University of Reading, RG1 5AQ

Dates Oxford – Wed 30 Sep to Wed 2 Dec 2015

Reading – Thu 1 Oct to Thu 3 Dec 2015

Both courses run from 6.30pm-9.30pm for 10 meetings

Subject area(s) Psychology and Counselling
CATS points 10
Fees From £380.00
Application status Applications being accepted
Course code Oxford = O15P704PCW / Reading = R15P269PCW
Course contact If you have any questions about this course, please email or telephone +44 (0)1865 280892.

Helping any coach deepen their practice in various ways; enhancing intervention skills, better understanding clients’ needs, drawing on evidence, exploring attitudes to work/clients, expanding client bases and professional standing.


This course promises to be an exciting departure from traditional advanced programmes that generally offer intense immersion in one particular model but do little to help the coach develop their own practice in ways that are critical to them.

You may be a business, life, sports, health, or financial coach; work in corporate, private or public sectors; with in-house, external, or assigned clients (paying or provided with your services for nothing); with years of experience, or just be beginning. Whatever your situation, your practice will be deepened and developed as a result of attending.

Over ten weeks, you will be supported as you develop plans, identify key areas, gain peers to work alongside, and be guided and encouraged as you put those plans into practice.

There will be opportunities to enhance your intervention skills, better understand clients’ needs, draw on evidence rather than hearsay, explore your own attitudes to work and clients, expand client numbers, and build your professional standing.

Programme details

Week 1: Expanding our own definition of coaching / developing our USP
Week 2: Reflective practice; journalling – for the coach and their client
Week 3: The mindset of the coach; to themselves, to their client, to the world
Week 4: Working with strategy; goal formation, thinking strategically, teaching someone to think strategically
Week 5: Business development for practicing coaches; word of mouth, social media, networking, publicity, profile raising
Week 6: Coaching and education; a pedagogic style, how people learn, facilitating an executive’s learning (insight, assimilation, integration, and behavioural change)
Week 7: Research, evidence, models, ignorance, closed minds, and snake-oil sales people
Week 8: Motivation; current ideas, motivating yourself, motivating your client…
Week 9: Group dynamics, coaching and facilitating groups
Week 10: Synopsis, consolidation, personal learning, and further steps

Background Reading

  • Hunter, S – Start your own business: you can do it
  • Penny, DG – Understanding how people learn
  • Adams, K and Galanes, GJ – Communicating in groups: applications and skills
  • Dade, A – Starting and running a coaching business
  • Heron, J – The complete facilitators’ handbook


Dr Graham Wilson

A PhD in animal behaviour, and initial career in organisation development – creating exceptional places to work – followed by psychotherapy training, led Graham to coach, write, and speak on leadership development, as an executive confidant for 20+ years.

Course aims

This highly personalised and practical course aims to help coaches – regardless of their discipline, niche, extent of practice, and whether internal or external – to develop their practice in a number of ways – in terms of scope, market, scale, depth of interaction, quality of outcomes, rigour, visibility, profile, or impact.


  • To encourage participants to evaluate their own coaching practice against their evolving, personal vision for it.
  • To enable them, in a supportive environment, to explore opportunities for its development.
  • To provide a safe and creative space for participants to experiment with new and more demanding skills, techniques, and approaches.

Assessment methods

By assembling 4 short reflective pieces during the course, participants will create a personal, professional practice development plan.

Teaching methods

Large and small group discussion – variously led by tutor and participants; self-reflection; triads; pre- and post- session tutor-led input via VLE (Moodle); online peer dialogue.

Teaching outcomes

By the end of the course students will be expected to:

  • Have experienced, and experimented with, new ways of looking at their coaching practice.
  • Have a clear understanding of the potential for their coaching work.
  • Have created a medium-term plan for the development of themselves and their coaching practice.
  • Have enhanced their coaching skills, and their presentation of them, through various forms of feedback.


Reading List .

All weekly class students may become borrowing members of the Rewley House Continuing Education Library for the duration of their course. Prospective students whose courses have not yet started are welcome to use the Library for reference. More information can be found on the Library website.

Availability of titles on the reading list (below) can be checked on SOLO, the library catalogue. For tips on using SOLO, see the Library website.


You may be eligible for a reduction of 50% of tuition fees if you are in receipt of a state benefit e.g. Job Seekers’ Allowance, Income Support, Child Tax Credit, Working Tax Credit, Housing Benefit, Employment and Support Allowance, Disability Living Allowance and Attendance Allowance or Severe Disablement Allowance, (a full list is available on request) or your sole source of income is a DWP State Retirement Pension and Pension Credit. Concessionary fees are limited to 3, ten-weekly classes or their equivalent, per person per academic year, and documentary evidence of your status will be required.
Click here for an application form (WordPDF)

Fee options

Programme Fee
Course Fee: £380.00
Take this course for CATS points: £10.00

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