It’s all in the name, but which one?

Some time ago, I did a Google search on “Executive Coach” only to discover that most have 52 seats and are owned by Wallace Arnold! So, I decided to describe myself as a leadership development specialist. But quite a few of my peers describe themselves as being involved in “Executive Development” so I scan the media for anything I can that will illuminate my own (and their) practices. Well, today, I have discovered that, to some folks, “Executive Development” is a term for a posh housing estate, ringed by a wall and with security gated access!

Ah well, the important thing is that people know me for who I am not what, I suppose!?

I run networking courses and one of the exercises is for folks to prepare TWO introductions for themselves – one a quick phrase (“Hello, I’m Graham Wilson – I help people achieve things they never dreamt they could.”) and another longer one lasting about 30-45 seconds for more formal occasions.

So what about yourself? How do you describe what you do? Do folks get it straight away or does it need more in depth explanation?

Best wishes

London + Oxford – 07785 222380
Helping Organisations & People Achieve Things They Never Dreamt Were Possible;

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