Is what you are saying about yourself impressing others or merely delusional?

While I appreciate that Kellogg’s have a bit of a problem making the back of a cornflakes packet interesting, I do sometimes think that copy writers have a lot to answer for. I realise that they have to sell products but surely they can do so without resorting to blatant puffery?

Here’s an example that has just drifted before me…



Here’s the product…

Convinced there must be SOMETHING special about it? Dream on…


Yes, it’s just a 100% cotton t-shirt with their company logo printed on it.

So, now take a look at YOUR promotional materials. Is what YOU are saying about yourself impressive? Or, are you delusional?


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