Jason Fried is the co-founder and president of 37signals, a Chicago-based company that builds web-based productivity tools.
This may not seem like the necessary credentials to write a business book per se. However, how about this as a review from an Amazon reviewer:
“This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.”
Strong words, eh?! And the reviewer? None other than business guru, Seth Godin.
37 Signals products, in their words, “do less than the competition — intentionally.” And that is the secret of Rework. Challenging the many assumptions on which we build our workplaces, our working practices and methods, and our ways of assessing our own and other peoples’ worth.
Salon’s Scott Rosenberg called it “a minimalist manifesto that’s profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.”
But don’t take my word for it… Listen to Jason Fried at the TED Talks….
Graham Wilson – 07785 222380
PS My previous Business Book of the Week was “Connected: The Amazing Power of Social Networks and How They Shape Our Lives” by Nicolas Christakis (05/12/10)
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