When old business tries to embrace the new

This morning, Business Insider, an online news channel published an article drawn from an Associated Press service. These days, native digital news media are growing in influence – as their non-digital, or hybrid, paper-based alternatives struggle to keep up.

The article is here:
http://www.businessinsider.com/man-must-hold-i-am-a-bully-sign-2014-4. It appeared with all the usual credits – evidence that no plagiarism was taking place and that the right controls on copyright are in place.

AP bullying man

The article carries the, now familiar, sharing buttons on which the business model of Huffington Post, Business Insider and similar channels depend. Readers are encouraged to share through Facebook, LinkedIn, Twitter, Pinterest and so on.

All is well, so far. But scroll down to the bottom of the article and this copyright statement appears…

AP silly copyright

Copyright (2014) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Along with references to “The image (left)”, which ignore the fact that content will be displayed differently according to the device and software that you’re using, it seems to me that the use of the term, “redistributed” is indicative of a company (AP) that needs to take a long hard look at their longer term survival.

What about YOUR business? To what extent are your business practices representative of a digital age or a previous one?


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